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Copyright © 2003-2010 Sparks Worldwide LLC |
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Sparks of Innovation |
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Botox® Cosmetic mirror MasterCard® When Allergan, the makers of Botox Cosmetic asked for a rebate loyalty program reflecting … MORE |
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Shoprite MasterCard Sparks got a 6.8% DM acquisition response, where 0.3% is the norm—one of MC’s most successful launches ever. One secret? Not having a big supermarket brand on the plastic! |
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Sears® storybook catalogs (patent pending) How do you get parents and kids to view your print ads together 7 times?... MORE |
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Kawasaki motorcycle kit When Kawasaki suffered from overstock of outdated models … MORE |
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Funny banking Using a little humor increased use of Valley National Bank’s new telebanking service by 1000% (yes, 1000%). |
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De Beers 25th wedding anniversary This hand-raising campaign offered a free, original copy of the New York Times, printed on the marriage day 25 years ago … MORE |
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The Original For premium spenders, Sparks recommended credit cards made of laminated canvas, which were original, signed, one-off real paintings by well-known artists … MORE |
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Small business cards Sparks research found that entrepreneurs used their personal cards for business. What would change their minds? A credit card that looked exactly like their business card, which they were so proud to present. Sparks presented this to Advanta, No. 2 in small business credit cards in the U.S. at the time, who adopted it. |
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UK’s No. 1 women’s monthly Sparks pitched in on the media launch of Prima, which took the title … MORE |
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Amazing Results When Standard Chartered Bank sponsored The Amazing Race Asia TV series, Sparks was asked to design banking products and challenges for the racing competitors … MORE |
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Chocolate card and chocolate kiss In 2006, Sparks pitched this Chocolate Card and the mini keychain version, Kiss Card, wrapped in silver foil. In 2009, Epos Japan launched a similar chocolate card. |
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Middle Eastern business Sparks specializes in banking and mobile in the Middle East. Our “La La” campaign in Bahrain (“la” means “no” in Arabic) was something to sing about, with none of the no-no’s you usually get with banks. We developed Shari’ah product enhancements and market re-positioning, extending appeal to non-Muslims. With mobile, we’ve created products and partnerships for Zain, Orange, Méditel, Maroc Telecom, MTN, and Vodafone. Our president has traveled in 12 MENA countries … MORE |
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Ford video test drive a hit at Blockbuster In addition to leading the national direct marketing launch for Windstar and Contour, Sparks recommended Blockbuster as a partner for Ford’s Northeast region. The free Ford “Test Drive” movie rental at Blockbuster made Ford NE the top sales territory. |
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Western Union lights up the World Music Awards To create a viral commotion about their new mobile money transfer service, Western Union became an official sponsor of the World Music Awards. Sparks wanted one billion viewers in 160 countries to light up their phones at the same time … MORE |
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A Christmas Card they really want After Sparks came up with the name “MoneyWise” for Western Union’s prepaid debit card, we recommended a greeting card concept that would allow givers to record a personal message, heard when the recipient called to activate the card.
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Convincing diabetics to make a change Getting 9 million patients to try a new medical device isn’t easy. Sparks’ It’s Your Thing integrated campaign with free demo video for Eli Lilly resulted in 300,000 weekly scripts for the new insulin pen. |
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Sears Salary (patent pending) How did putting Sears VIP customers “on the payroll” result in a 900% increase in sales? ... MORE |
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Think green Sure, we’ve developed green products and green programs for our clients. Just be sure your corporation and senior management are living green if you “go green.”
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Walmart Customer’s Best Tips Walmart loved this Tips guide written for and by their customers, as a way to promote their products and services. |
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Mobile innovation 50% of Kenyans pay for goods and services, like soda and taxi rides, by texting money from their mobile phones … MORE
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PayStationsm for PlayStation Game companies and social networks need dual currencies—real, plus virtual ones for trading online. Sparks developed concepts leveraging 48,000 U.S. and 300,000 worldwide Western Union locations as PayStations for cashing in and out currency, reloading accounts, and trading between console games and MMORPG players. You could buy levels, acquire virtual weapons or goods, pay other players, and download games, movies, or music. |
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Citibank mortgage revival Reversing the mortgage crisis with a yo-yo? ... MORE |
