amazing

When Standard Chartered Bank sponsored The Amazing Race Asia (TARA) TV series, Sparks was asked to design banking products and game challenges for the racing competitors. Sparks concepts included:

· a competition for customers to create a TV commercial about an amazing SCB product to be aired during TARA throughout Asia

· online voting for the best customer-made commercial

· auditioning at video booths in SCB branches to become a competitor in the next TARA season

· Amazing Rates branch promotion

· a new Amazing Savings account complete with deposit stamps from around the world

· a revamped credit card product

· ATM receipt retailer joint promotion

· plus a series of challenges to be used on TARA showcasing SCB branches in Asia

Amazing Race Asia