mideast

Sparks specializes in banking and mobile in the Middle East.

Our “La La” campaign in Bahrain (“la” means “no” in Arabic) was something to sing about, with none of the no-no’s you usually get with banks.

We developed Shari’ah product enhancements and market re-positioning, extending appeal to non-Muslims.

With mobile in MENA, we’ve created products and partnerships for Zain, Orange, Méditel, Maroc Telecom, MTN, and Vodafone. Our president has traveled in 12 MENA countries, studied Arabic, and mentors Jordanian entrepreneurs.

Middle East product and program development