prima

Sparks pitched in on German publisher’s Prima magazine adverting and media launch in the UK. Prima was packed with crafts, tips, and tricks (a Martha Stewart type magazine for the UK).

Our grassroots campaign included sandwich boards outside top ad buyers offices and a spectacular son et lumière media show in the Savoy Theatre.

At its peak, Prima sold 1 million monthly copies to become the top-selling UK monthly. NatMag is the current publisher.