Sparks Worldwide LLC helps multinational corporations bloom by analyzing data and forecasting global trends, then translating all of it into improved, patentable products/programs and relevant business solutions.
ࠠ Incorporated in the Commonwealth of Massachusetts, Sparks⠴rack record includes 17 patent disclosures and 7 U.S. patent filings for aircraft, retail, financial services, and gaming businesses, to name a few.
ࠠOur experience includes strategic and tactical innovation for more than 50 companies in 207 countries ─ as large as Walmart, as small as a private high school.
ࠠ We've also directed, managed, and pitched for more than a dozen advertising, interactive, and integrated agencies.
ࠠ Click here to see examples of our work.
Babs Ryan, President
Babs Ryan has successfully boomeranged from senior leadership roles in Fortune 100 companies (GE Capital division head of new product development and market research, Citibank UK head of business development), chief marketing officer at Kawasaki UK, and top directorships in blue chip advertising agencies to entrepreneur and business owner.ࠂabs⠥xperience...
~ Traveled in 85 countries
~ 20 years international business experience
ࠠࠠࠠ11 years working abroad
ࠠࠠࠠdual U.S./U.K. citizen (European Union right to work)
~ Inventor with 17 patent disclosures, 7 patents filings involving aircraft, loyalty programs, financial products, privacy, gaming, retail, home improvement, and more
~ PwC (PricewaterhouseCoopers LLP) Customer Impact Director for omni-channel (Practice Leader), customer experience design, retail, payments, financial services, tech, telecom/mobile, digital, automotive, luxury, healthcare, gaming, sustainability, social
~ GE Capital division head of product development and market research, exceeding net income target by 75%
~ Citibank P&L leader & head of business development, heading all consumer personal loans, liability products, and insurance products in the U.K.礯ubling revenue in 1 year
~ Promoted to Citibank Mortgage UK to reverse mortgage crisis
~ Chief marketing officer, Kawasaki UK
~ Diners UK head of marketing for all consumer and corporate acquisition and retention and VP of product development
~ For American Express, led all direct marketing agency activity for Membership Rewards, the Blue Card, and Small Business
~ 10 years integrated agency experience
ࠠࠠࠠ70% new business win ratio
~ Managing director, Waring & LaRosa Direct (sold to Y&R)
~ Author of the business book AmericaⳠCorporate Brain Drain, which forecast the crumbling of big banks
~ Accomplished keynote speaker
~ Six Sigma Certified
~ Mentor for women entrepreneurs in Jordan through Thunderbird SEEDS
~ Big Sister mentor for Big Brothers Big Sisters of New York City
~ Other achievements:ࠁlpine ski racing (EISCL 1st place all woman 2009/10, CMSC 1st plat A women 2008/09), Taekwondo (black belt), SCUBA PADI certified, founder and former president of the Chicago Motorcycle Meetup (180 members)
Sparks President Babs Ryan
exceeds 150mph (250kph) on a Kawasaki Ninja 900
on the Grand Prix circuit at Salzburgring, Austria
What people are saying
about Babs Ryan
ァbs produced one of the
very few success stories in a tough economic environment.伯span>
Citibank UK Ltd.
Head of Financial Services Division
ァbs is probably the most creative,
widely experienced marketer at GECS.伯span>
General Manager, Consumer Direct Lending &
SVP, Risk, Collections, and Information Management, and Customer Relationship Marketing
㔨e idea guru.
SheⳠgot a unique and engaging way
of telling a story to
analyze and present the facts缯span>
she makes ideas come alive.
Babs understands business and businesspeople.伯span>
Global Chief Marketing Officer
㓨e is a creator and innovator in a true sense 砩nternal genius coupled with loads of research, keeping track of new trends, traveling different countries, meeting different people and most of all having an open mind.
Never before met someone as practical, committed, a perfectionist & never say die!伯span>
Head, Voice of Customer
Standard Chartered Bank
Ford Motor Company瓰ain
ァbs Ryan is a giving person and
a genuine Thought Leader.
If you are looking for innovation
and want to move from a transaction
to true customer ቮteraction,⠼/span>
then I would turn to Babs Ryan.䠼/span>
Director - Business Development
Banking & Cards Practice
Capgemini Financial Services USA
ァbs found the spark of inspiration
in developing business strategies
for top corporations ranging
from cars to telecommunications,
from diamonds to toys.
She also shepherded a range of innovations to the
U.S. Patent & Trademark Office.䠼/span>
Working Woman magazine
㌥aders and Achievers Who Make a Difference伯span>
㗨en your business needs a dose of strategic creativity, there's no one better to turn to than Babs Ryan.
While in the CRM Program Development group at Sears, we engaged Babs to help us solve many business challenges. She quickly immerses herself, performs a thorough audit of the landscape and delivers both mainstream and out-of-the-box ideas to tackle the business challenge and more importantly, differentiate your company.
Babs⠷ork never failed to surprise or delight. She's a fascinating "thinkubator" who delivers creative solutions every time.伯span>
Gary Van Prooyen
Sr. Director, Global Brand & Creative
ァbs has a unique blend of strategic thinking and practical experience that helps her clients succeed.
She is unmatched in her ability in quickly generating innovative solutions to unmet consumer needs. She identifies key market trends on a global scale, and aligns them to profitable products and services that deliver value to the target customer.䠼/span>
VP, Client Solutions & Product Management
㉤ea-guru is a perfect description for Babs. She has a passion for diving into an area, learning it inside and out and then presenting out-of-the-box revenue-generating ideas that can help a business leap forward.
Babs' ideas stretch your brain and get you even more excited for the future.䠼/span>
VP, Global Customer Experience Management
ァbs is a dynamic, inspiring pro-marketer with a real nose for a trend in consumer behaviour. She's full of ideas and real-world business application for the insights she spots.
Not afraid to challenge and be controversial, her work is thought provoking and presents a clear call to action. She has deep, cross-market consumer understanding which she uses to great effect to drive her progressive thinking.䠼/span>
Innovation Consultant and Trainer